Provider Profile
Soundtrack Your Brand
Soundtrack Your Brand built the largest commercially licensed music catalog available through any in-store provider by doing something no one else had done at scale: negotiating direct deals with all three major labels, thousands of independent publishers, and performing rights organizations across 74 countries simultaneously. The catalog is real. Whether that advantage translates into the right buying decision depends entirely on what your organization actually needs.
Company overview
Founded in 2013 in Stockholm, Sweden, as a joint venture with Spotify. Spotify provided backend licensing infrastructure while Soundtrack built the customer-facing platform and negotiated commercial rights. The company operates in 74 countries with direct licensing deals covering major and independent labels. The catalog exceeds 100 million tracks, the largest commercially licensed library of any provider in this segment.
What they sell
Licensed background music delivered through a cloud-based platform with app-based management across iOS, Android, and web. No proprietary hardware is required. Scheduling, dayparting, and multi-zone management are supported. The platform allows businesses to build their own playlists directly from the catalog, a Spotify-native interaction model that appeals to buyers whose teams are already comfortable curating music digitally.
Soundtrack does not offer digital signage, retail media networking, or multi-sensory services. It is a music-first platform, and the depth of that focus shows in the catalog and the licensing infrastructure.
Pricing
Self-serve plans start at $29 per month per zone, prepaid annually. Enterprise accounts are scoped directly. Each location or zone requires its own subscription, which adds management complexity and cost as footprints grow. For buyers with large, multi-zone locations, the per-zone model warrants careful math before committing.
Who they're best for
International operators. Soundtrack's 74-country licensing footprint is unmatched in the self-serve tier and competitive with any provider in the segment. A retailer with locations across Europe, North America, and Asia Pacific can deploy a single, legally licensed music program globally through Soundtrack without piecing together regional providers.
Buyers who want catalog depth and playlist control. The 100 million-plus track library and the Spotify-native playlist building experience appeal to brands with specific musical identities who want to curate their own sound rather than select from pre-built programs.
Considerations by buyer type
Buyers who want managed programming. Soundtrack is a platform, not a service. There is no music team building a custom program for your brand. Buyers who want expert curation delivered to their environment should look at MTI, Activaire, or Altaura.
Buyers focused purely on domestic operations. The international licensing advantage is Soundtrack's primary differentiator. For buyers with US-only footprints, the $29 per zone starting price is higher than several comparable domestic alternatives.
Large enterprise buyers. The per-zone subscription model can become expensive and administratively complex at scale. Enterprise accounts should model total cost carefully across all locations and zones before comparing to full-service proposal-based providers.
Notable clients and track record
Soundtrack serves over 150,000 businesses across 74 countries. The Spotify founding relationship and direct licensing deals with Universal Music Group, Warner Music Group, Sony, and Merlin represent a genuine structural achievement that took years to build and is not easily replicated. That licensing infrastructure is the company's most defensible asset.
The verdict
Soundtrack Your Brand is the right call for international operators who want the broadest licensed catalog available and a self-managed deployment model. The licensing infrastructure is genuinely best-in-class for global reach. For domestic operators who want a simpler self-serve option at a lower price point, or for any buyer who wants managed programming rather than a platform, the catalog advantage alone does not justify the premium.