In-Store Media Glossary
79 terms and definitions covering background music, digital signage, and retail media networks.
W
What Is Ad Impressions?
What is Ad Impressions? The number of times an advertisement is displayed or pla...
What Is Ad Server?
What is Ad Server? Technology that manages, serves, and tracks advertising conte...
What Is AOOH?
What is AOOH? Audio out-of-home — audio-based advertising in public and commerci...
What Is ASCAP?
What is ASCAP? The American Society of Composers, Authors and Publishers — one o...
What Is Audio Branding?
What is Audio Branding? The use of sound elements to create a recognizable brand...
What Is Background Music Service?
What is Background Music Service? A commercial service that provides properly li...
What Is Blanket License?
What is Blanket License? A type of music license that grants permission to play ...
What Is BMI?
What is BMI? Broadcast Music, Inc. — a performing rights organization that repre...
What Is Brand Safety?
What is Brand Safety? Ensuring that advertising and content displayed in-store a...
What Is Closed-Loop Attribution?
What is Closed-Loop Attribution? A measurement method that connects advertising ...
What Is CMS?
What is CMS? A content management system for digital signage that allows users t...
What Is Commercial Music License?
What is Commercial Music License? A license that grants permission to play music...
What Is Commercial Streaming?
What is Commercial Streaming? Music streaming specifically licensed for business...
What Is Content Loop?
What is Content Loop? A repeating sequence of digital signage content that cycle...
What Is Content Scheduling?
What is Content Scheduling? The ability to plan and automate when specific conte...
What Is Content Scheduling?
What is Content Scheduling? The ability to program what content displays on digi...
What Is CPM?
What is CPM? Cost per thousand impressions — a standard advertising pricing mode...
What Is Customer Journey Mapping?
What is Customer Journey Mapping? The process of visualizing and analyzing the s...
What Is Dayparting?
What is Dayparting? The practice of scheduling different music playlists or cont...
What Is Digital Audio Advertising?
What is Digital Audio Advertising? Programmatically served audio advertisements ...
What Is Digital Endcap?
What is Digital Endcap? A digital display positioned at the end of a retail aisl...
What Is Digital Signage?
What is Digital Signage? Electronic displays used in commercial environments to ...
What Is DOOH?
What is DOOH? Digital out-of-home advertising — digital displays in public space...
What Is Dwell Time?
What is Dwell Time? The amount of time a customer spends in a store or specific ...
What Is Engagement Rate?
What is Engagement Rate? A metric measuring how customers interact with in-store...
What Is Experience Design?
What is Experience Design? The holistic approach to designing all sensory elemen...
What Is Explicit Content Filter?
What is Explicit Content Filter? A feature that automatically blocks songs with ...
What Is First-Party Data?
What is First-Party Data? Data collected directly by a retailer from their custo...
What Is Footfall Analytics?
What is Footfall Analytics? The measurement and analysis of customer traffic pat...
What Is Frequency Cap?
What is Frequency Cap? A limit on how many times a specific advertisement is sho...
What Is Geo-Targeting?
What is Geo-Targeting? Delivering specific content or advertisements based on th...
What Is GMR?
What is GMR? Global Music Rights — a performing rights organization founded in 2...
What Is Hardware Media Player?
What is Hardware Media Player? A dedicated device that stores and plays music or...
What Is Heat Map?
What is Heat Map? A visual representation of customer movement and dwell pattern...
What Is Homestyle Exemption?
What is Homestyle Exemption? A provision in US copyright law that allows small b...
What Is Impression?
What is Impression? A single instance of an advertisement or content piece being...
What Is In-Store Audio Advertising?
What is In-Store Audio Advertising? Audio advertisements played through a store'...
What Is In-Store Experience?
What is In-Store Experience? The totality of sensory and interactive elements a ...
What Is Interactive Kiosk?
What is Interactive Kiosk? A self-service digital terminal that allows customers...
What Is Jukebox Mode?
What is Jukebox Mode? A feature allowing customers or staff to request songs thr...
What Is Just-in-Time Content?
What is Just-in-Time Content? Dynamic content that changes based on real-time tr...
What Is KPI Dashboard?
What is KPI Dashboard? A visual interface displaying key performance indicators ...
What Is Licensing Compliance?
What is Licensing Compliance? The state of having all required music performance...
What Is Lift Study?
What is Lift Study? A controlled experiment measuring the incremental impact of ...
What Is Media Player?
What is Media Player? A hardware device that connects to a display and plays dig...
What Is Mixed Reality?
What is Mixed Reality? Technology that blends physical and digital elements in r...
What Is Multi-Zone Audio?
What is Multi-Zone Audio? An audio system configuration that allows different mu...
What Is Music Metadata?
What is Music Metadata? Descriptive information about songs including tempo, moo...
What Is Muzak?
What is Muzak? The original background music company (now part of Mood Media) th...
What Is Narrowcasting?
What is Narrowcasting? Delivering targeted content to specific audiences or loca...
What Is Net Promoter Score?
What is Net Promoter Score? A customer satisfaction metric that can be influence...
What Is Occupancy Sensing?
What is Occupancy Sensing? Technology that detects and counts people in specific...
What Is Omnichannel Experience?
What is Omnichannel Experience? A seamless, integrated customer experience acros...
What Is On-Premise Music?
What is On-Premise Music? Music solutions that store content locally on hardware...
What Is Performance Rights?
What is Performance Rights? The legal right to publicly perform a copyrighted mu...
What Is Playlist Curation?
What is Playlist Curation? The process of selecting and organizing songs into th...
What Is PRO?
What is PRO? A performing rights organization that collects royalties for songwr...
What Is Programmatic Advertising?
What is Programmatic Advertising? Automated buying and selling of in-store adver...
What Is Proof of Play?
What is Proof of Play? Verification that digital signage content or audio advert...
What Is Public Performance?
What is Public Performance? Any playing of copyrighted music outside a normal ci...
What Is Queue Management Display?
What is Queue Management Display? Digital signage that shows wait times, ticket ...
What Is Remote Management?
What is Remote Management? The ability to control and update in-store media syst...
What Is Retail Media Network?
What is Retail Media Network? A platform that allows retailers to sell advertisi...
What Is ROAS?
What is ROAS? Return on ad spend — a metric measuring the revenue generated per ...
What Is Sales Lift?
What is Sales Lift? The incremental increase in sales attributable to a specific...
What Is Screen Zoning?
What is Screen Zoning? Dividing a digital signage display into multiple zones th...
What Is SESAC?
What is SESAC? A performing rights organization that licenses the public perform...
What Is Share of Voice?
What is Share of Voice? The percentage of total advertising impressions or menti...
What Is Shopper Marketing?
What is Shopper Marketing? Marketing strategies focused on influencing purchasin...
What Is Sonic Branding?
What is Sonic Branding? The strategic use of sound elements (music, jingles, aud...
What Is Soundscape Design?
What is Soundscape Design? The intentional design of the overall audio environme...
What Is Targeted Audio?
What is Targeted Audio? Audio content delivered to specific zones or demographic...
What Is Trade Marketing?
What is Trade Marketing? Marketing activities directed at wholesalers, retailers...
What Is User Interface?
What is User Interface? The visual design and interactive elements of digital si...
What Is Volume Leveling?
What is Volume Leveling? Technology that automatically maintains consistent audi...
What Is Volume Normalization?
What is Volume Normalization? Technology that ensures consistent volume levels a...
What Is Wayfinding Signage?
What is Wayfinding Signage? Digital displays designed to help visitors navigate ...
What Is Yield Management?
What is Yield Management? The practice of optimizing advertising inventory prici...
What Is Zero-Party Data?
What is Zero-Party Data? Data that customers intentionally share with retailers ...