Buyer QuestionRetail Media Networks

How do retail media networks make money?

This is one of the most common questions from businesses evaluating their in-store media options. Here's a comprehensive, vendor-neutral answer based on current pricing, features, and industry best practices for 2026.

Quick Answer

The answer depends on your business type, number of locations, and specific requirements. Below we break down everything you need to know.

Detailed Answer

This topic touches on fundamental aspects of in-store media strategy. Understanding these basics helps you make better purchasing decisions and get more value from your investment.

What Experts Recommend

Industry best practice is to evaluate at least 3 providers before making a decision. Request demos, compare pricing for your specific situation, and check references from businesses in your vertical.

Frequently Asked Questions

How do retail media networks make money?

See our detailed answer above. The short version: it depends on your specific business needs, but we've covered all the key factors to help you decide.

Which in-store media provider is best?

There's no single best provider — it depends on your business type, size, budget, and feature requirements. Compare top providers like Mood Media, Rockbot, Stingray, Soundtrack Your Brand, and QSIC.

How do I get started with in-store media?

Start by identifying your primary need (background music, digital signage, or retail media), then request demos from 2-3 providers that serve your industry.