Mood Media vs QSIC: Which Provider Is Right for You?
Mood Media Overview
Mood Media is the world's leading in-store media provider, offering background music, digital signage, scent marketing, AV systems, and overhead messaging. Formerly Muzak, the company serves over 100,000 businesses globally with a comprehensive suite of customer experience solutions.
Music Library: 120M+ tracks HQ: Austin, TX Clients: Gold's Gym, McDonald's, Burberry, Whole Foods Market, Abercrombie & FitchQSIC Overview
QSIC is an AI-powered in-store audio platform that helps retailers monetize and measure in-store audio as a retail media channel. Founded in Australia in 2012, QSIC powers 7-Eleven's Gulp Radio across 12,000+ stores and reaches 100M+ shoppers monthly. Raised $25M Series B in January 2025 led by Hedosophia.
HQ: Dallas, TX Clients: 7-Eleven (Gulp Radio), McDonald'sHead-to-Head Comparison
| Feature | Mood Media | QSIC |
|---|---|---|
| AV Systems | ✓ | ✗ |
| Background Music | ✓ | ✓ |
| Consumer Insights | ✗ | ✓ |
| Digital Signage | ✓ | ✗ |
| In-Store Audio Advertising | ✗ | ✓ |
| Overhead Messaging | ✓ | ✗ |
| Retail Media Network | ✓ | ✓ |
| Scent Marketing | ✓ | ✗ |
| Music Catalog | 120M+ tracks | None |
| Pricing Model | Per-Location | Custom |
| Target Market | Enterprise | Enterprise |
When to Choose Mood Media
Go with Mood Media if you prioritize largest global in-store media provider with 88+ years of industry heritage (muzak legacy) and 100+ expert music designers worldwide. Mood Media is one of very few providers offering scent marketing alongside audio and visual. Mood Media is best for multi-location enterprises needing centralized control and white-glove support.
When to Choose QSIC
Go with QSIC if you value ai-powered audio platform with patented ambient noise technology, closed-loop sales attribution, and ai-generated ad creative (lucy). powers 7-eleven gulp radio across 12,000+ stores.. It scales well for large multi-location operations.
Bottom Line
Both Mood Media and QSIC are legitimate in-store media providers, but for different buyers. Request demos from both to see which interface and service model best fits your operations.
Frequently Asked Questions
Is Mood Media or QSIC better for restaurants?
It depends on your needs. Mood Media offers largest global in-store media provider with 88+ years of industry heritage (muzak legacy) and 100+ expert music designers worldwide, while QSIC provides ai-powered audio platform with patented ambient noise technology, closed-loop sales attribution, and ai-generated ad creative (lucy). powers 7-eleven gulp radio across 12,000+ stores.. Restaurants with simple needs may prefer the more affordable option; multi-location chains should evaluate enterprise features.
What is the price difference between Mood Media and QSIC?
Mood Media uses per-location pricing while QSIC uses custom pricing. Contact both for quotes based on your location count.
Do both Mood Media and QSIC include music licensing?
Yes. Both include the commercial performance rights licenses (ASCAP, BMI, SESAC) needed to legally play music in your business.
Can I switch from Mood Media to QSIC?
Yes. Check your current contract for early termination terms, then most providers can assist with migration to their platform.
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