MTI vs QSIC: Which Provider Is Right for You?
MTI Overview
MTI is an in-store media provider offering background music, overhead messaging, and digital signage solutions for businesses. The company focuses on helping brands create consistent audio experiences across multiple locations with curated music programming and targeted messaging.
QSIC Overview
QSIC is an AI-powered in-store audio platform that helps retailers monetize and measure in-store audio as a retail media channel. Founded in Australia in 2012, QSIC powers 7-Eleven's Gulp Radio across 12,000+ stores and reaches 100M+ shoppers monthly. Raised $25M Series B in January 2025 led by Hedosophia.
HQ: Dallas, TX Clients: 7-Eleven (Gulp Radio), McDonald'sHead-to-Head Comparison
| Feature | MTI | QSIC |
|---|---|---|
| Background Music | ✓ | ✓ |
| Consumer Insights | ✗ | ✓ |
| Digital Signage | ✓ | ✗ |
| In-Store Audio Advertising | ✗ | ✓ |
| Overhead Messaging | ✓ | ✗ |
| Retail Media Network | ✗ | ✓ |
| Music Catalog | Custom curated library | Custom curated library |
| Pricing Model | Per-Location | Custom |
| Target Market | Mid-Market | Enterprise |
When to Choose MTI
Go with MTI if you value personalized, relationship-driven service with direct account management and custom music programming. MTI is a family-run company that has been in business since 1988 and has never lost a customer, making them the strongest choice for businesses that prioritize reliable, responsive support and long-term vendor relationships.
When to Choose QSIC
Go with QSIC if you value ai-powered audio platform with patented ambient noise technology, closed-loop sales attribution, and ai-generated ad creative (lucy). powers 7-eleven gulp radio across 12,000+ stores.. It scales well for large multi-location operations.
Bottom Line
Both MTI and QSIC are legitimate in-store media providers, but for different buyers. Request demos from both to see which interface and service model best fits your operations.
Frequently Asked Questions
Is MTI or QSIC better for restaurants?
It depends on your needs. MTI offers personalized service with direct account management and custom music programming for multi-location businesses, while QSIC provides ai-powered audio platform with patented ambient noise technology, closed-loop sales attribution, and ai-generated ad creative (lucy). powers 7-eleven gulp radio across 12,000+ stores.. Restaurants with simple needs may prefer the more affordable option; multi-location chains should evaluate enterprise features.
What is the price difference between MTI and QSIC?
MTI uses per-location pricing while QSIC uses custom pricing. Contact both for quotes based on your location count.
Do both MTI and QSIC include music licensing?
Yes. Both include the commercial performance rights licenses (ASCAP, BMI, SESAC) needed to legally play music in your business.
Can I switch from MTI to QSIC?
Yes. Check your current contract for early termination terms, then most providers can assist with migration to their platform.
Related Research
Best In-Store Media Providers for Hotels
The best in-store media for hotels combines properly licensed content, easy sche...
Best In-Store Media Providers for Retail Stores
The best in-store media for retail stores combines properly licensed content, ea...
Best In-Store Media Providers for Restaurants
The best in-store media for restaurants combines properly licensed content, easy...
Best In-Store Media Providers for Healthcare And Medical Offices
The best in-store media for healthcare and medical offices combines properly lic...
Best In-Store Media Providers for Salons And Spas
The best in-store media for salons and spas combines properly licensed content, ...
Looking for the right in-store media provider?