QSIC vs Activaire: Which Provider Is Right for You?
QSIC Overview
QSIC is an AI-powered in-store audio platform that helps retailers monetize and measure in-store audio as a retail media channel. Founded in Australia in 2012, QSIC powers 7-Eleven's Gulp Radio across 12,000+ stores and reaches 100M+ shoppers monthly. Raised $25M Series B in January 2025 led by Hedosophia.
HQ: Dallas, TX Clients: 7-Eleven (Gulp Radio), McDonald'sActivaire Overview
Activaire is a boutique music curation company specializing in hospitality and luxury retail. Known for human-curated playlists and white-glove service, Activaire integrates with Q-SYS and other professional audio systems for high-end hotel and hospitality environments.
HQ: New York, NYHead-to-Head Comparison
| Feature | QSIC | Activaire |
|---|---|---|
| Background Music | ✓ | ✓ |
| Consumer Insights | ✓ | ✗ |
| In-Store Audio Advertising | ✓ | ✗ |
| Retail Media Network | ✓ | ✗ |
| Music Catalog | None | None |
| Pricing Model | Custom | Custom |
| Target Market | Enterprise | Mid-Market |
When to Choose QSIC
Go with QSIC if you prioritize ai-powered audio platform with patented ambient noise technology, closed-loop sales attribution, and ai-generated ad creative (lucy). powers 7-eleven gulp radio across 12,000+ stores.. QSIC is best for multi-location enterprises needing centralized control and white-glove support.
When to Choose Activaire
Go with Activaire if you value boutique, human-curated music design for luxury hospitality. white-glove service with q-sys integration for high-end hotel and retail environments..
Bottom Line
Both QSIC and Activaire are legitimate in-store media providers, but for different buyers. Request demos from both to see which interface and service model best fits your operations.
Frequently Asked Questions
Is QSIC or Activaire better for restaurants?
It depends on your needs. QSIC offers ai-powered audio platform with patented ambient noise technology, closed-loop sales attribution, and ai-generated ad creative (lucy). powers 7-eleven gulp radio across 12,000+ stores., while Activaire provides boutique, human-curated music design for luxury hospitality. white-glove service with q-sys integration for high-end hotel and retail environments.. Restaurants with simple needs may prefer the more affordable option; multi-location chains should evaluate enterprise features.
What is the price difference between QSIC and Activaire?
QSIC uses custom pricing while Activaire uses custom pricing. Contact both for quotes based on your location count.
Do both QSIC and Activaire include music licensing?
Yes. Both include the commercial performance rights licenses (ASCAP, BMI, SESAC) needed to legally play music in your business.
Can I switch from QSIC to Activaire?
Yes. Check your current contract for early termination terms, then most providers can assist with migration to their platform.
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