QSIC vs Altaura: Which Provider Is Right for You?
QSIC Overview
QSIC is an AI-powered in-store audio platform that helps retailers monetize and measure in-store audio as a retail media channel. Founded in Australia in 2012, QSIC powers 7-Eleven's Gulp Radio across 12,000+ stores and reaches 100M+ shoppers monthly. Raised $25M Series B in January 2025 led by Hedosophia.
HQ: Dallas, TX Clients: 7-Eleven (Gulp Radio), McDonald'sAltaura Overview
Altaura is a boutique sound agency specializing in bespoke music curation for fashion, luxury retail, and lifestyle brands. The company creates custom sonic identities and brand-specific playlists that reflect each client's unique aesthetic and positioning.
Head-to-Head Comparison
| Feature | QSIC | Altaura |
|---|---|---|
| Background Music | ✓ | ✗ |
| Consumer Insights | ✓ | ✗ |
| In-Store Audio Advertising | ✓ | ✗ |
| Music Curation | ✗ | ✓ |
| Retail Media Network | ✓ | ✗ |
| Sonic Branding | ✗ | ✓ |
| Music Catalog | None | None |
| Pricing Model | Custom | Custom |
| Target Market | Enterprise | Smb |
When to Choose QSIC
Go with QSIC if you prioritize ai-powered audio platform with patented ambient noise technology, closed-loop sales attribution, and ai-generated ad creative (lucy). powers 7-eleven gulp radio across 12,000+ stores.. QSIC is best for multi-location enterprises needing centralized control and white-glove support.
When to Choose Altaura
Go with Altaura if you value boutique sound agency focused on fashion and luxury brands. creates bespoke sonic identities rather than off-the-shelf playlists.. It's well-suited for small businesses wanting an affordable, simple solution.
Bottom Line
Both QSIC and Altaura are legitimate in-store media providers, but for different buyers. Request demos from both to see which interface and service model best fits your operations.
Frequently Asked Questions
Is QSIC or Altaura better for restaurants?
It depends on your needs. QSIC offers ai-powered audio platform with patented ambient noise technology, closed-loop sales attribution, and ai-generated ad creative (lucy). powers 7-eleven gulp radio across 12,000+ stores., while Altaura provides boutique sound agency focused on fashion and luxury brands. creates bespoke sonic identities rather than off-the-shelf playlists.. Restaurants with simple needs may prefer the more affordable option; multi-location chains should evaluate enterprise features.
What is the price difference between QSIC and Altaura?
QSIC uses custom pricing while Altaura uses custom pricing. Contact both for quotes based on your location count.
Do both QSIC and Altaura include music licensing?
Yes. Both include the commercial performance rights licenses (ASCAP, BMI, SESAC) needed to legally play music in your business.
Can I switch from QSIC to Altaura?
Yes. Check your current contract for early termination terms, then most providers can assist with migration to their platform.
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