QSIC vs Custom Channels: Which Provider Is Right for You?
QSIC Overview
QSIC is an AI-powered in-store audio platform that helps retailers monetize and measure in-store audio as a retail media channel. Founded in Australia in 2012, QSIC powers 7-Eleven's Gulp Radio across 12,000+ stores and reaches 100M+ shoppers monthly. Raised $25M Series B in January 2025 led by Hedosophia.
HQ: Dallas, TX Clients: 7-Eleven (Gulp Radio), McDonald'sCustom Channels Overview
Custom Channels is a background music provider specializing in branded playlists and multi-location music management. Every playlist is human-curated by professional music designers, with songs screened for content and tagged with 170+ characteristics.
Head-to-Head Comparison
| Feature | QSIC | Custom Channels |
|---|---|---|
| Background Music | ✓ | ✓ |
| Consumer Insights | ✓ | ✗ |
| In-Store Audio Advertising | ✓ | ✗ |
| Retail Media Network | ✓ | ✗ |
| Music Catalog | None | None |
| Pricing Model | Custom | Per-Location |
| Target Market | Enterprise | Mid-Market |
When to Choose QSIC
Go with QSIC if you prioritize ai-powered audio platform with patented ambient noise technology, closed-loop sales attribution, and ai-generated ad creative (lucy). powers 7-eleven gulp radio across 12,000+ stores.. QSIC is best for multi-location enterprises needing centralized control and white-glove support.
When to Choose Custom Channels
Go with Custom Channels if you value human-curated playlists with 170+ metadata tags per song. no ai curation — every playlist built by professional music designers..
Bottom Line
Both QSIC and Custom Channels are legitimate in-store media providers, but for different buyers. Request demos from both to see which interface and service model best fits your operations.
Frequently Asked Questions
Is QSIC or Custom Channels better for restaurants?
It depends on your needs. QSIC offers ai-powered audio platform with patented ambient noise technology, closed-loop sales attribution, and ai-generated ad creative (lucy). powers 7-eleven gulp radio across 12,000+ stores., while Custom Channels provides human-curated playlists with 170+ metadata tags per song. no ai curation — every playlist built by professional music designers.. Restaurants with simple needs may prefer the more affordable option; multi-location chains should evaluate enterprise features.
What is the price difference between QSIC and Custom Channels?
QSIC uses custom pricing while Custom Channels uses per-location pricing. Contact both for quotes based on your location count.
Do both QSIC and Custom Channels include music licensing?
Yes. Both include the commercial performance rights licenses (ASCAP, BMI, SESAC) needed to legally play music in your business.
Can I switch from QSIC to Custom Channels?
Yes. Check your current contract for early termination terms, then most providers can assist with migration to their platform.
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