QSIC vs SiriusXM for Business: Which Provider Is Right for You?
QSIC Overview
QSIC is an AI-powered in-store audio platform that helps retailers monetize and measure in-store audio as a retail media channel. Founded in Australia in 2012, QSIC powers 7-Eleven's Gulp Radio across 12,000+ stores and reaches 100M+ shoppers monthly. Raised $25M Series B in January 2025 led by Hedosophia.
HQ: Dallas, TX Clients: 7-Eleven (Gulp Radio), McDonald'sSiriusXM for Business Overview
SiriusXM for Business provides licensed commercial music through 240+ curated channels and 10,000+ Pandora stations. The service includes dedicated hardware players and is designed for businesses that want a simple, set-it-and-forget-it music solution.
HQ: New York, NYHead-to-Head Comparison
| Feature | QSIC | SiriusXM for Business |
|---|---|---|
| Background Music | ✓ | ✓ |
| Consumer Insights | ✓ | ✗ |
| In-Store Audio Advertising | ✓ | ✗ |
| Retail Media Network | ✓ | ✗ |
| Music Catalog | None | None |
| Pricing Model | Custom | Per-Location |
| Target Market | Enterprise | Enterprise |
When to Choose QSIC
Go with QSIC if you prioritize ai-powered audio platform with patented ambient noise technology, closed-loop sales attribution, and ai-generated ad creative (lucy). powers 7-eleven gulp radio across 12,000+ stores.. QSIC is best for multi-location enterprises needing centralized control and white-glove support.
When to Choose SiriusXM for Business
Go with SiriusXM for Business if you value 240+ music channels and 10,000+ pandora stations backed by the siriusxm brand. simple hardware-based setup with no internet dependency.. It scales well for large multi-location operations.
Bottom Line
Both QSIC and SiriusXM for Business are legitimate in-store media providers, but for different buyers. Request demos from both to see which interface and service model best fits your operations.
Frequently Asked Questions
Is QSIC or SiriusXM for Business better for restaurants?
It depends on your needs. QSIC offers ai-powered audio platform with patented ambient noise technology, closed-loop sales attribution, and ai-generated ad creative (lucy). powers 7-eleven gulp radio across 12,000+ stores., while SiriusXM for Business provides 240+ music channels and 10,000+ pandora stations backed by the siriusxm brand. simple hardware-based setup with no internet dependency.. Restaurants with simple needs may prefer the more affordable option; multi-location chains should evaluate enterprise features.
What is the price difference between QSIC and SiriusXM for Business?
QSIC uses custom pricing while SiriusXM for Business uses per-location pricing. Contact both for quotes based on your location count.
Do both QSIC and SiriusXM for Business include music licensing?
Yes. Both include the commercial performance rights licenses (ASCAP, BMI, SESAC) needed to legally play music in your business.
Can I switch from QSIC to SiriusXM for Business?
Yes. Check your current contract for early termination terms, then most providers can assist with migration to their platform.
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