QSIC vs SoundMachine: Which Provider Is Right for You?
QSIC Overview
QSIC is an AI-powered in-store audio platform that helps retailers monetize and measure in-store audio as a retail media channel. Founded in Australia in 2012, QSIC powers 7-Eleven's Gulp Radio across 12,000+ stores and reaches 100M+ shoppers monthly. Raised $25M Series B in January 2025 led by Hedosophia.
HQ: Dallas, TX Clients: 7-Eleven (Gulp Radio), McDonald'sSoundMachine Overview
SoundMachine is a commercial music streaming service providing over 61 million licensed tracks with multi-location management, advanced scheduling, and integration with Sonos, Crestron, and other professional audio systems. Known for deep customization and a modern tech-forward platform.
Music Library: 61M+ tracksHead-to-Head Comparison
| Feature | QSIC | SoundMachine |
|---|---|---|
| Background Music | ✓ | ✓ |
| Consumer Insights | ✓ | ✗ |
| In-Store Audio Advertising | ✓ | ✗ |
| Retail Media Network | ✓ | ✗ |
| Music Catalog | None | 61M+ tracks |
| Pricing Model | Custom | Per-Location |
| Target Market | Enterprise | Mid-Market |
When to Choose QSIC
Go with QSIC if you prioritize ai-powered audio platform with patented ambient noise technology, closed-loop sales attribution, and ai-generated ad creative (lucy). powers 7-eleven gulp radio across 12,000+ stores.. QSIC is best for multi-location enterprises needing centralized control and white-glove support.
When to Choose SoundMachine
Go with SoundMachine if you value deep hardware integrations (sonos, crestron, q-sys) with 61m+ tracks and advanced multi-location scheduling controls.
Bottom Line
Both QSIC and SoundMachine are legitimate in-store media providers, but for different buyers. Request demos from both to see which interface and service model best fits your operations.
Frequently Asked Questions
Is QSIC or SoundMachine better for restaurants?
It depends on your needs. QSIC offers ai-powered audio platform with patented ambient noise technology, closed-loop sales attribution, and ai-generated ad creative (lucy). powers 7-eleven gulp radio across 12,000+ stores., while SoundMachine provides deep hardware integrations (sonos, crestron, q-sys) with 61m+ tracks and advanced multi-location scheduling controls. Restaurants with simple needs may prefer the more affordable option; multi-location chains should evaluate enterprise features.
What is the price difference between QSIC and SoundMachine?
QSIC uses custom pricing while SoundMachine uses per-location pricing. Contact both for quotes based on your location count.
Do both QSIC and SoundMachine include music licensing?
Yes. Both include the commercial performance rights licenses (ASCAP, BMI, SESAC) needed to legally play music in your business.
Can I switch from QSIC to SoundMachine?
Yes. Check your current contract for early termination terms, then most providers can assist with migration to their platform.
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