QSIC vs Soundsuit: Which Provider Is Right for You?
QSIC Overview
QSIC is an AI-powered in-store audio platform that helps retailers monetize and measure in-store audio as a retail media channel. Founded in Australia in 2012, QSIC powers 7-Eleven's Gulp Radio across 12,000+ stores and reaches 100M+ shoppers monthly. Raised $25M Series B in January 2025 led by Hedosophia.
HQ: Dallas, TX Clients: 7-Eleven (Gulp Radio), McDonald'sSoundsuit Overview
Soundsuit is a German-based AI-powered commercial music service that uses artificial intelligence to curate and schedule background music for businesses. With 100M+ tracks and 500+ playlists, the platform automatically adapts music to time of day and business type.
Music Library: 100M+ tracks HQ: Berlin, GermanyHead-to-Head Comparison
| Feature | QSIC | Soundsuit |
|---|---|---|
| Background Music | ✓ | ✓ |
| Consumer Insights | ✓ | ✗ |
| In-Store Audio Advertising | ✓ | ✗ |
| Retail Media Network | ✓ | ✗ |
| Music Catalog | None | 100M+ tracks |
| Pricing Model | Custom | Per-Location |
| Target Market | Enterprise | Smb |
When to Choose QSIC
Go with QSIC if you prioritize ai-powered audio platform with patented ambient noise technology, closed-loop sales attribution, and ai-generated ad creative (lucy). powers 7-eleven gulp radio across 12,000+ stores.. QSIC is best for multi-location enterprises needing centralized control and white-glove support.
When to Choose Soundsuit
Go with Soundsuit if you value ai-powered music curation that automatically adapts playlists to time of day and business environment. european-based with strong international presence.. It's well-suited for small businesses wanting an affordable, simple solution.
Bottom Line
Both QSIC and Soundsuit are legitimate in-store media providers, but for different buyers. Request demos from both to see which interface and service model best fits your operations.
Frequently Asked Questions
Is QSIC or Soundsuit better for restaurants?
It depends on your needs. QSIC offers ai-powered audio platform with patented ambient noise technology, closed-loop sales attribution, and ai-generated ad creative (lucy). powers 7-eleven gulp radio across 12,000+ stores., while Soundsuit provides ai-powered music curation that automatically adapts playlists to time of day and business environment. european-based with strong international presence.. Restaurants with simple needs may prefer the more affordable option; multi-location chains should evaluate enterprise features.
What is the price difference between QSIC and Soundsuit?
QSIC uses custom pricing while Soundsuit uses per-location pricing. Contact both for quotes based on your location count.
Do both QSIC and Soundsuit include music licensing?
Yes. Both include the commercial performance rights licenses (ASCAP, BMI, SESAC) needed to legally play music in your business.
Can I switch from QSIC to Soundsuit?
Yes. Check your current contract for early termination terms, then most providers can assist with migration to their platform.
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