Retail Media Sales Lift Benchmarks: What to Expect by Product Category
Sales Lift by Product Category
High-Lift Categories (8-20%+)
- Snacks and Confectionery: 10-20% lift. Highly impulsive, strong response to in-store reminders.
- Beverages: 8-15% lift. Frequent purchase occasion, responsive to audio prompts.
- New Product Launches: 12-25% lift. In-store media is especially effective at driving trial of new products shoppers haven't formed habits around.
- Seasonal Products: 10-18% lift. Timely in-store reminders drive seasonal purchases.
Medium-Lift Categories (4-8%)
- Personal Care: 5-8% lift. Moderate impulse factor, responds well to promotional messaging.
- Frozen Foods: 4-7% lift. Benefits from reminders when shoppers may not have the category on their list.
- Household Cleaning: 4-6% lift. Category switching responds to in-store messaging when shoppers are making routine restocking decisions.
Lower-Lift Categories (2-4%)
- Dairy and Eggs: 2-4% lift. Staple items with strong existing purchase habits.
- Paper Products: 2-3% lift. Low impulse, purchased on routine.
- Baby Products: 2-4% lift. Brand-loyal category with less responsiveness to in-store switching messages.
Lift by Ad Format
- Audio Only: 3-8% average lift
- Visual Screens Only: 4-10% average lift
- Audio + Visual Combined: 8-15% average lift
- Audio + Visual + Promotional Display: 12-20%+ average lift
Important Caveats
These benchmarks come from industry reports and case studies published by retail media networks, which may skew toward successful campaigns. Actual results depend heavily on creative quality, targeting precision, competitive activity, and whether the campaign includes a promotional offer.
Frequently Asked Questions
Retail Media Sales Lift Benchmarks: What to Expect by Product Category
In-store retail media campaigns typically deliver sales lift ranging from 2% to 20%+ depending on the product category, ad format, and campaign execution. Impulse categories like snacks and beverages tend to see higher lifts (8-20%), while staple categories like dairy and paper goods see more modest results (2-5%). Audio ads generally drive 3-8% lift, while combined audio and visual campaigns can achieve 10-15%+ lift. These benchmarks help advertisers set realistic expectations and evaluate campaign performance.
Why is Retail media sales lift benchmarks by category important for retailers?
Understanding retail media sales lift benchmarks by category helps retailers make better decisions about their in-store media strategy, maximize advertising revenue, and deliver better experiences for both shoppers and advertisers.
Where can I learn more about retail media sales lift benchmarks by category?
InStoreIndex.com covers all aspects of retail media networks, in-store advertising, and in-store media technology. Browse our guides and comparison pages for deeper dives into specific providers and strategies.
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