Retail Media Sales Lift Benchmarks: What to Expect by Product Category

Sales Lift by Product Category

High-Lift Categories (8-20%+)

• Snacks and Confectionery: 10-20% lift. Highly impulsive, strong response to in-store reminders.
• Beverages: 8-15% lift. Frequent purchase occasion, responsive to audio prompts.
• New Product Launches: 12-25% lift. In-store media is especially effective at driving trial of new products shoppers haven't formed habits around.
• Seasonal Products: 10-18% lift. Timely in-store reminders drive seasonal purchases.

Medium-Lift Categories (4-8%)

• Personal Care: 5-8% lift. Moderate impulse factor, responds well to promotional messaging.
• Frozen Foods: 4-7% lift. Benefits from reminders when shoppers may not have the category on their list.
• Household Cleaning: 4-6% lift. Category switching responds to in-store messaging when shoppers are making routine restocking decisions.

Lower-Lift Categories (2-4%)

• Dairy and Eggs: 2-4% lift. Staple items with strong existing purchase habits.
• Paper Products: 2-3% lift. Low impulse, purchased on routine.
• Baby Products: 2-4% lift. Brand-loyal category with less responsiveness to in-store switching messages.

Lift by Ad Format

• Audio Only: 3-8% average lift
• Visual Screens Only: 4-10% average lift
• Audio + Visual Combined: 8-15% average lift
• Audio + Visual + Promotional Display: 12-20%+ average lift

Important Caveats

These benchmarks come from industry reports and case studies published by retail media networks, which may skew toward successful campaigns. Actual results depend heavily on creative quality, targeting precision, competitive activity, and whether the campaign includes a promotional offer.