ComparisonIn-Store Media

Rockbot vs Custom Channels: Which Provider Is Right for You?

Choosing between Rockbot and Custom Channels for your in-store media? Rockbot is known for single-platform solution for music, tv, signage, and advertising. backed by google. interactive rockbot request feature lets guests request songs., while Custom Channels stands out for human-curated playlists with 170+ metadata tags per song. no ai curation — every playlist built by professional music designers.. This side-by-side comparison covers features, pricing, music catalogs, and ideal use cases to help you pick the right provider.

Rockbot Overview

Rockbot is a streaming media platform for businesses offering licensed background music, digital signage, TV programming, audio messaging, and retail media advertising through one unified platform. Founded in 2009 and backed by Google, Rockbot serves nearly 50,000 businesses across North America.

Music Library: 18M+ songs HQ: San Francisco, CA Clients: Planet Fitness, Walmart, Shake Shack, Ashley Furniture

Custom Channels Overview

Custom Channels is a background music provider specializing in branded playlists and multi-location music management. Every playlist is human-curated by professional music designers, with songs screened for content and tagged with 170+ characteristics.

Head-to-Head Comparison

Feature Rockbot Custom Channels
Audio Messaging
Background Music
Digital Signage
Retail Media
TV Programming
Music Catalog 18M+ songs None
Pricing Model Per-Location Per-Location
Target Market Enterprise Mid-Market

When to Choose Rockbot

Go with Rockbot if you prioritize single-platform solution for music, tv, signage, and advertising. backed by google. interactive rockbot request feature lets guests request songs.. Rockbot is best for multi-location enterprises needing centralized control and white-glove support.

When to Choose Custom Channels

Go with Custom Channels if you value human-curated playlists with 170+ metadata tags per song. no ai curation — every playlist built by professional music designers..

Bottom Line

Both Rockbot and Custom Channels are legitimate in-store media providers, but for different buyers. Request demos from both to see which interface and service model best fits your operations.

Frequently Asked Questions

Is Rockbot or Custom Channels better for restaurants?

It depends on your needs. Rockbot offers single-platform solution for music, tv, signage, and advertising. backed by google. interactive rockbot request feature lets guests request songs., while Custom Channels provides human-curated playlists with 170+ metadata tags per song. no ai curation — every playlist built by professional music designers.. Restaurants with simple needs may prefer the more affordable option; multi-location chains should evaluate enterprise features.

What is the price difference between Rockbot and Custom Channels?

Rockbot uses per-location pricing while Custom Channels uses per-location pricing. Contact both for quotes based on your location count.

Do both Rockbot and Custom Channels include music licensing?

Yes. Both include the commercial performance rights licenses (ASCAP, BMI, SESAC) needed to legally play music in your business.

Can I switch from Rockbot to Custom Channels?

Yes. Check your current contract for early termination terms, then most providers can assist with migration to their platform.

Related Research

Looking for the right in-store media provider?