Rockbot vs QSIC: Which Provider Is Right for You?
Rockbot Overview
Rockbot is a streaming media platform for businesses offering licensed background music, digital signage, TV programming, audio messaging, and retail media advertising through one unified platform. Founded in 2009 and backed by Google, Rockbot serves nearly 50,000 businesses across North America.
Music Library: 18M+ songs HQ: San Francisco, CA Clients: Planet Fitness, Walmart, Shake Shack, Ashley FurnitureQSIC Overview
QSIC is an AI-powered in-store audio platform that helps retailers monetize and measure in-store audio as a retail media channel. Founded in Australia in 2012, QSIC powers 7-Eleven's Gulp Radio across 12,000+ stores and reaches 100M+ shoppers monthly. Raised $25M Series B in January 2025 led by Hedosophia.
HQ: Dallas, TX Clients: 7-Eleven (Gulp Radio), McDonald'sHead-to-Head Comparison
| Feature | Rockbot | QSIC |
|---|---|---|
| Audio Messaging | ✓ | ✗ |
| Background Music | ✓ | ✓ |
| Consumer Insights | ✗ | ✓ |
| Digital Signage | ✓ | ✗ |
| In-Store Audio Advertising | ✗ | ✓ |
| Retail Media | ✓ | ✗ |
| Retail Media Network | ✗ | ✓ |
| TV Programming | ✓ | ✗ |
| Music Catalog | 18M+ songs | None |
| Pricing Model | Per-Location | Custom |
| Target Market | Enterprise | Enterprise |
When to Choose Rockbot
Go with Rockbot if you prioritize single-platform solution for music, tv, signage, and advertising. backed by google. interactive rockbot request feature lets guests request songs.. Rockbot is best for multi-location enterprises needing centralized control and white-glove support.
When to Choose QSIC
Go with QSIC if you value ai-powered audio platform with patented ambient noise technology, closed-loop sales attribution, and ai-generated ad creative (lucy). powers 7-eleven gulp radio across 12,000+ stores.. It scales well for large multi-location operations.
Bottom Line
Both Rockbot and QSIC are legitimate in-store media providers, but for different buyers. Request demos from both to see which interface and service model best fits your operations.
Frequently Asked Questions
Is Rockbot or QSIC better for restaurants?
It depends on your needs. Rockbot offers single-platform solution for music, tv, signage, and advertising. backed by google. interactive rockbot request feature lets guests request songs., while QSIC provides ai-powered audio platform with patented ambient noise technology, closed-loop sales attribution, and ai-generated ad creative (lucy). powers 7-eleven gulp radio across 12,000+ stores.. Restaurants with simple needs may prefer the more affordable option; multi-location chains should evaluate enterprise features.
What is the price difference between Rockbot and QSIC?
Rockbot uses per-location pricing while QSIC uses custom pricing. Contact both for quotes based on your location count.
Do both Rockbot and QSIC include music licensing?
Yes. Both include the commercial performance rights licenses (ASCAP, BMI, SESAC) needed to legally play music in your business.
Can I switch from Rockbot to QSIC?
Yes. Check your current contract for early termination terms, then most providers can assist with migration to their platform.
Related Research
Stingray for Grocery Stores: Is It the Right Choice?
Stingray offers in-store media solutions that can be tailored for grocery stores...
Soundsuit for Convenience Stores: Is It the Right Choice?
Soundsuit offers in-store media solutions that can be tailored for convenience s...
Jukeboxy for Retail Stores: Is It the Right Choice?
Jukeboxy offers in-store media solutions that can be tailored for retail stores....
Stingray for Restaurants: Is It the Right Choice?
Stingray offers in-store media solutions that can be tailored for restaurants. K...
Stingray for Gyms & Fitness Centers: Is It the Right Choice?
Stingray offers in-store media solutions that can be tailored for gyms & fitness...
Looking for the right in-store media provider?