Soundtrack Your Brand vs QSIC: Which Provider Is Right for You?
Soundtrack Your Brand Overview
Soundtrack Your Brand is a Spotify-backed commercial music streaming platform that provides fully licensed background music for businesses. Known for strong UX and the largest commercially licensed music catalog, it offers on-demand track selection, custom playlist building, and multi-location management.
Music Library: 58M+ songs HQ: Stockholm, SwedenQSIC Overview
QSIC is an AI-powered in-store audio platform that helps retailers monetize and measure in-store audio as a retail media channel. Founded in Australia in 2012, QSIC powers 7-Eleven's Gulp Radio across 12,000+ stores and reaches 100M+ shoppers monthly. Raised $25M Series B in January 2025 led by Hedosophia.
HQ: Dallas, TX Clients: 7-Eleven (Gulp Radio), McDonald'sHead-to-Head Comparison
| Feature | Soundtrack Your Brand | QSIC |
|---|---|---|
| Background Music | ✓ | ✓ |
| Consumer Insights | ✗ | ✓ |
| In-Store Audio Advertising | ✗ | ✓ |
| Retail Media Network | ✗ | ✓ |
| Music Catalog | 58M+ songs | None |
| Pricing Model | Per-Location | Custom |
| Target Market | Mid-Market | Enterprise |
When to Choose Soundtrack Your Brand
Go with Soundtrack Your Brand if you prioritize spotify-backed with the largest commercially licensed catalog. only major platform offering true on-demand song selection and spotify playlist import..
When to Choose QSIC
Go with QSIC if you value ai-powered audio platform with patented ambient noise technology, closed-loop sales attribution, and ai-generated ad creative (lucy). powers 7-eleven gulp radio across 12,000+ stores.. It scales well for large multi-location operations.
Bottom Line
Both Soundtrack Your Brand and QSIC are legitimate in-store media providers, but for different buyers. Request demos from both to see which interface and service model best fits your operations.
Frequently Asked Questions
Is Soundtrack Your Brand or QSIC better for restaurants?
It depends on your needs. Soundtrack Your Brand offers spotify-backed with the largest commercially licensed catalog. only major platform offering true on-demand song selection and spotify playlist import., while QSIC provides ai-powered audio platform with patented ambient noise technology, closed-loop sales attribution, and ai-generated ad creative (lucy). powers 7-eleven gulp radio across 12,000+ stores.. Restaurants with simple needs may prefer the more affordable option; multi-location chains should evaluate enterprise features.
What is the price difference between Soundtrack Your Brand and QSIC?
Soundtrack Your Brand uses per-location pricing while QSIC uses custom pricing. Contact both for quotes based on your location count.
Do both Soundtrack Your Brand and QSIC include music licensing?
Yes. Both include the commercial performance rights licenses (ASCAP, BMI, SESAC) needed to legally play music in your business.
Can I switch from Soundtrack Your Brand to QSIC?
Yes. Check your current contract for early termination terms, then most providers can assist with migration to their platform.
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