Stingray vs SoundMachine: Which Provider Is Right for You?

Stingray Overview

Stingray is a Canadian public company (TSX: RAY.A/RAY.B) providing commercial music, digital signage, in-store audio advertising, and AI-driven consumer insights. Stingray Advertising is North America's largest retail audio advertising network, reaching 928M+ shopping visits monthly across 25,100+ locations.

SoundMachine Overview

SoundMachine is a commercial music streaming service providing over 61 million licensed tracks with multi-location management, advanced scheduling, and integration with Sonos, Crestron, and other professional audio systems. Known for deep customization and a modern tech-forward platform.

Head-to-Head Comparison

When to Choose Stingray

Go with Stingray if you prioritize north america's largest retail audio advertising network with 25,100+ locations and 928m+ monthly shopping visits. publicly traded with ~1,000 employees globally.. Stingray is best for multi-location enterprises needing centralized control and white-glove support.

When to Choose SoundMachine

Go with SoundMachine if you value deep hardware integrations (sonos, crestron, q-sys) with 61m+ tracks and advanced multi-location scheduling controls.

Bottom Line

Both Stingray and SoundMachine are legitimate in-store media providers, but for different buyers. Request demos from both to see which interface and service model best fits your operations.