Stingray vs Soundtrack Your Brand: Which Provider Is Right for You?
Stingray Overview
Stingray is a Canadian public company (TSX: RAY.A/RAY.B) providing commercial music, digital signage, in-store audio advertising, and AI-driven consumer insights. Stingray Advertising is North America's largest retail audio advertising network, reaching 928M+ shopping visits monthly across 25,100+ locations.
HQ: Montreal, QC, CanadaSoundtrack Your Brand Overview
Soundtrack Your Brand is a Spotify-backed commercial music streaming platform that provides fully licensed background music for businesses. Known for strong UX and the largest commercially licensed music catalog, it offers on-demand track selection, custom playlist building, and multi-location management.
Music Library: 58M+ songs HQ: Stockholm, SwedenHead-to-Head Comparison
| Feature | Stingray | Soundtrack Your Brand |
|---|---|---|
| Background Music | ✓ | ✓ |
| Consumer Insights | ✓ | ✗ |
| Digital Signage | ✓ | ✗ |
| In-Store Advertising | ✓ | ✗ |
| Retail Media Network | ✓ | ✗ |
| Music Catalog | None | 58M+ songs |
| Pricing Model | Custom | Per-Location |
| Target Market | Enterprise | Mid-Market |
When to Choose Stingray
Go with Stingray if you prioritize north america's largest retail audio advertising network with 25,100+ locations and 928m+ monthly shopping visits. publicly traded with ~1,000 employees globally.. Stingray is best for multi-location enterprises needing centralized control and white-glove support.
When to Choose Soundtrack Your Brand
Go with Soundtrack Your Brand if you value spotify-backed with the largest commercially licensed catalog. only major platform offering true on-demand song selection and spotify playlist import..
Bottom Line
Both Stingray and Soundtrack Your Brand are legitimate in-store media providers, but for different buyers. Request demos from both to see which interface and service model best fits your operations.
Frequently Asked Questions
Is Stingray or Soundtrack Your Brand better for restaurants?
It depends on your needs. Stingray offers north america's largest retail audio advertising network with 25,100+ locations and 928m+ monthly shopping visits. publicly traded with ~1,000 employees globally., while Soundtrack Your Brand provides spotify-backed with the largest commercially licensed catalog. only major platform offering true on-demand song selection and spotify playlist import.. Restaurants with simple needs may prefer the more affordable option; multi-location chains should evaluate enterprise features.
What is the price difference between Stingray and Soundtrack Your Brand?
Stingray uses custom pricing while Soundtrack Your Brand uses per-location pricing. Contact both for quotes based on your location count.
Do both Stingray and Soundtrack Your Brand include music licensing?
Yes. Both include the commercial performance rights licenses (ASCAP, BMI, SESAC) needed to legally play music in your business.
Can I switch from Stingray to Soundtrack Your Brand?
Yes. Check your current contract for early termination terms, then most providers can assist with migration to their platform.
Related Research
Best In-Store Media Providers for Hotels
The best in-store media for hotels combines properly licensed content, easy sche...
Best In-Store Media Providers for Retail Stores
The best in-store media for retail stores combines properly licensed content, ea...
Best In-Store Media Providers for Restaurants
The best in-store media for restaurants combines properly licensed content, easy...
Best In-Store Media Providers for Healthcare And Medical Offices
The best in-store media for healthcare and medical offices combines properly lic...
Best In-Store Media Providers for Salons And Spas
The best in-store media for salons and spas combines properly licensed content, ...
Looking for the right in-store media provider?