What Is Brand Safety?
Definition
Brand Safety: Ensuring that advertising and content displayed in-store aligns with brand values and doesn't appear alongside inappropriate material.
Why It Matters
Brand Safety is an important concept in the in-store media industry. Knowing this helps you evaluate providers and solutions effectively.
Related Terms
Explore our full glossary for more in-store media definitions.
Frequently Asked Questions
What does Brand Safety mean?
Ensuring that advertising and content displayed in-store aligns with brand values and doesn't appear alongside inappropriate material.
Why is Brand Safety important?
Brand Safety helps businesses make informed in-store media decisions.
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