What Is CPM?
Definition
CPM: Cost per thousand impressions — a standard advertising pricing model based on the number of times an ad is displayed.
Why It Matters for Your Business
Understanding CPM helps you evaluate in-store media providers more effectively, compare solutions accurately, and make better purchasing decisions.
Related Terms
This concept connects to other important in-store media topics. Explore our full glossary for comprehensive definitions.
Frequently Asked Questions
What does CPM mean?
Cost per thousand impressions — a standard advertising pricing model based on the number of times an ad is displayed.
Why is CPM important for businesses?
Understanding CPM helps businesses make informed decisions about their in-store media strategy and provider selection.
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