What Is Footfall Analytics?
Definition
Footfall Analytics: The measurement and analysis of customer traffic patterns within physical retail environments.
Why It Matters
Footfall Analytics is an important concept in the in-store media industry. Knowing this helps you evaluate providers and solutions effectively.
Related Terms
Explore our full glossary for more in-store media definitions.
Frequently Asked Questions
What does Footfall Analytics mean?
The measurement and analysis of customer traffic patterns within physical retail environments.
Why is Footfall Analytics important?
Footfall Analytics helps businesses make informed in-store media decisions.
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