What Is Geo-Targeting?
Definition
Geo-Targeting: Delivering specific content or advertisements based on the geographic location of the store or customer.
Why It Matters
Geo-Targeting is an important concept in the in-store media industry. Knowing this helps you evaluate providers and solutions effectively.
Related Terms
Explore our full glossary for more in-store media definitions.
Frequently Asked Questions
What does Geo-Targeting mean?
Delivering specific content or advertisements based on the geographic location of the store or customer.
Why is Geo-Targeting important?
Geo-Targeting helps businesses make informed in-store media decisions.
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