What Is Impression?
Definition
Impression: A single instance of an advertisement or content piece being displayed to a potential viewer in-store.
Why It Matters
Impression is an important concept in the in-store media industry. Knowing this helps you evaluate providers and solutions effectively.
Related Terms
Explore our full glossary for more in-store media definitions.
Frequently Asked Questions
What does Impression mean?
A single instance of an advertisement or content piece being displayed to a potential viewer in-store.
Why is Impression important?
Impression helps businesses make informed in-store media decisions.
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