What Is In-Store Experience?
Definition
In-Store Experience: The totality of sensory and interactive elements a customer encounters in a physical retail location.
Why It Matters
In-Store Experience is an important concept in the in-store media industry. Knowing this helps you evaluate providers and solutions effectively.
Related Terms
Explore our full glossary for more in-store media definitions.
Frequently Asked Questions
What does In-Store Experience mean?
The totality of sensory and interactive elements a customer encounters in a physical retail location.
Why is In-Store Experience important?
In-Store Experience helps businesses make informed in-store media decisions.
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