What Is Narrowcasting?
Definition
Narrowcasting: Delivering targeted content to specific audiences or locations, as opposed to broadcasting to a mass audience.
Why It Matters
Narrowcasting is an important concept in the in-store media industry. Knowing this helps you evaluate providers and solutions effectively.
Related Terms
Explore our full glossary for more in-store media definitions.
Frequently Asked Questions
What does Narrowcasting mean?
Delivering targeted content to specific audiences or locations, as opposed to broadcasting to a mass audience.
Why is Narrowcasting important?
Narrowcasting helps businesses make informed in-store media decisions.
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