What Is Occupancy Sensing?
Definition
Occupancy Sensing: Technology that detects and counts people in specific areas, used to trigger content and measure audience size.
Why It Matters
Occupancy Sensing is an important concept in the in-store media industry. Knowing this helps you evaluate providers and solutions effectively.
Related Terms
Explore our full glossary for more in-store media definitions.
Frequently Asked Questions
What does Occupancy Sensing mean?
Technology that detects and counts people in specific areas, used to trigger content and measure audience size.
Why is Occupancy Sensing important?
Occupancy Sensing helps businesses make informed in-store media decisions.
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