What Is ROAS?
Definition
ROAS: Return on ad spend — a metric measuring the revenue generated per dollar spent on advertising.
Why It Matters for Your Business
Understanding ROAS helps you evaluate in-store media providers more effectively, compare solutions accurately, and make better purchasing decisions.
Related Terms
This concept connects to other important in-store media topics. Explore our full glossary for comprehensive definitions.
Frequently Asked Questions
What does ROAS mean?
Return on ad spend — a metric measuring the revenue generated per dollar spent on advertising.
Why is ROAS important for businesses?
Understanding ROAS helps businesses make informed decisions about their in-store media strategy and provider selection.
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