What Is Sales Lift?
Definition
Sales Lift: The incremental increase in sales attributable to a specific marketing or advertising activity.
Why It Matters for Your Business
Understanding Sales Lift helps you evaluate in-store media providers more effectively, compare solutions accurately, and make better purchasing decisions.
Related Terms
This concept connects to other important in-store media topics. Explore our full glossary for comprehensive definitions.
Frequently Asked Questions
What does Sales Lift mean?
The incremental increase in sales attributable to a specific marketing or advertising activity.
Why is Sales Lift important for businesses?
Understanding Sales Lift helps businesses make informed decisions about their in-store media strategy and provider selection.
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