What Is SESAC?
Definition
SESAC: A performing rights organization that licenses the public performances of its affiliated writers' and publishers' works. Unlike ASCAP and BMI, SESAC operates on an invitation-only basis.
Why It Matters for Your Business
Understanding SESAC helps you evaluate in-store media providers more effectively, compare solutions accurately, and make better purchasing decisions.
Related Terms
This concept connects to other important in-store media topics. Explore our full glossary for comprehensive definitions.
Frequently Asked Questions
What does SESAC mean?
A performing rights organization that licenses the public performances of its affiliated writers' and publishers' works. Unlike ASCAP and BMI, SESAC operates on an invitation-only basis.
Why is SESAC important for businesses?
Understanding SESAC helps businesses make informed decisions about their in-store media strategy and provider selection.
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