What Is Trade Marketing?
Definition
Trade Marketing: Marketing activities directed at wholesalers, retailers, or distributors rather than end consumers, often involving co-op advertising and promotions.
Why It Matters for Your Business
Understanding Trade Marketing helps you evaluate in-store media providers more effectively, compare solutions accurately, and make better purchasing decisions.
Related Terms
This concept connects to other important in-store media topics. Explore our full glossary for comprehensive definitions.
Frequently Asked Questions
What does Trade Marketing mean?
Marketing activities directed at wholesalers, retailers, or distributors rather than end consumers, often involving co-op advertising and promotions.
Why is Trade Marketing important for businesses?
Understanding Trade Marketing helps businesses make informed decisions about their in-store media strategy and provider selection.
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